← Back to blog

Why Launch This Site?

Why Launch This Site?

Writing to clarify my thinking, deliver better products, and build trust over the long term.

Technology

Creating a personal website in 2026 might seem pointless.
Social networks already exist, newsletters too, and AI generates content at scale.

So why this site?

Because I needed a space of my own, lasting, independent, and aligned with my way of working:
build, test, automate, improve - then share what truly works.

About Me

In the jargon, I’m what we call a nerd.
I deeply love computer science, testing new technologies, and above all transforming ideas into concrete products.

I’m a software engineer and entrepreneur, based in Switzerland.
For several years, I’ve been developing and selling software for businesses: ERP, management tools, automation, AI.

What motivates me daily?
Creating real value through software, artificial intelligence, and automation.
Not for technology itself, but for what it enables: saving time, reducing friction, simplifying complex processes.

What You’ll Find on This Site

Now that you know a bit more about me, let me address you more casually 😉

This site was designed as a technical and entrepreneurial journal, with a strong emphasis on making things accessible.
I share concrete feedback based on what I actually use.

Technical Topics, but Pragmatic

For example:

  • How to automate sending SMS or notifications
  • How to integrate online payments like TWINT
  • How to connect tools together without overcomplicating
  • How to use AI in a useful way (and not just for marketing)

But Also More Personal Reflections

I also talk about my journey and my choices:

  • Why certain technical decisions matter more than others
  • The real impact of AI in my daily work as a developer
  • The tools I use to stay productive
  • What I would do differently in hindsight

The goal is not to give absolute truths, but to share what works (and what breaks).

The Stack Used to Create This Site

I’m not a “pure” web developer.
I’ve worked quite a bit with WordPress and plugins, which is very effective… up to a point.

For this personal site, I wanted something else:
something lightweight, lasting, easy to maintain, and above all without heavy dependencies.

So I listed my constraints:

  • A fast site with a good PageSpeed score
  • No dependency on a proprietary platform
  • The ability to migrate or rebuild the site quickly
  • A simple and SEO-optimized blog
  • Multi-language support
  • A clear history of modifications
  • The ability to automate later (deployment, translations, etc.)
  • A modern design (not a site frozen in 2008)

After some testing… a winner emerged.

The Choice of Astro

The big winner is Astro - a technology I knew absolutely nothing about at first.
And yet, it checks (for now) all the boxes.

Complete Stack

Simple, effective, and above all controllable.

My Development Tools

Small confession: I’m a big fan of the Microsoft and .NET ecosystem.
Choosing Astro might therefore seem strange — but I always favor the tool best suited to the problem, not the one from my favorite ecosystem.

Here’s what I use daily for this site:

  • Windows as the main OS
  • Visual Studio Code as the editor
  • Git Bash for the terminal (and GitHub for versioning)

A pragmatic mix that allows me to be efficient without friction.

Getting Started with Astro

I started from zero with Astro.
And today, thanks to LLMs like Claude Code, GitHub Copilot or even Codex, learning a new technology is much faster.

In a few hours, you can already get a clean and functional prototype.

Prerequisites

To get started, you simply need:

  • Node.js
  • NPM

Project Initialization

After creating an empty GitHub repository and cloning the project locally:

npm create astro@latest

Then adding Tailwind for the design part:

npx astro add tailwind

With a bit of help from AI, you quickly get a satisfactory result.

My repository is currently private, but I might make it public if there’s demand.

Thanks for stopping by.

If certain topics interest you, don’t hesitate to come back - this site will evolve over time, like my projects.